On January 3, US Surgeon General Vivek Murthy suggested that alcoholic drinks should come with warning labels like those on cigarette packs. This comes after new research linked drinking to about 100,000 cancer cases and around 20,000 deaths every year in the US. Shares of big alcohol brands took a little hit, but overall, the reaction was pretty low-key. This might be because these companies have had a rough few years even before this news, and many folks in America probably already agree with what the surgeon general is saying.